Your brand is, at it’s essential core, the feeling that your business evokes in your audience. Much more than just a simple logo or catchphrase, it shapes how people perceive your business and how they remember it. Your brand also communicates to people the unique value your business offers.
Clarifying your brand is an essential part of starting a business. Along the way, businesses face changes in the market or within their organization that lead them to rebrand.
Rebranding can be painful, but it’s also exciting as you move your business to a new phase. In this course, you’ll learn how to rebrand your business step-by-step so that you can stay current and better achieve your goals.
The Benefits of Rebranding
Rebranding allows you to better connect with your current audience
It can help you reach a new audience that is suitable for your products or services
Brushing up your brand can help you set yourself apart from your competitors
A rebrand can help you stay current with the changes in your market or industry
Rebranding can help you to reflect changes happening internally in your company
Rebranding can re-energize your business