My greatest sales coach ever! I actually wrote this post before he passed and had to dig through databases to make sure that it was still here. Growing up, as the daughter of a salesman. My Dad, Jim Keeler was a great one. He actually sold vacuum cleaners, door to door and we lived comfortably. I remember a lot of his sayings about sales and carry them with me today. A couple were "One … [Read More...] about Sales Lessons From Pop
Where Creativity and Strategy meet
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From the Blog
Brand Translation
Every industry has its own language that only those that have dealt with it understand. In music, there are gigs and spaces while pre-ops and post-ops are made for hospitals. Branding is no different. Leaning more toward the artistic industry, there are a few terms you should be familiar with in order to better get across your ideas. “A brand for a company is like a reputation for a … [Read More...] about Brand Translation
A Bad Client?
As a female in business, or any gender for that matter, it can be challenging having to take the dominant position, especially when it comes to dealing with clients. While we all certainly dream of working with only the best clients, there will always be those that push our buttons. In the end, though, a few misunderstandings are no reason to fire a client - unless those issues are far greater … [Read More...] about A Bad Client?
Nell’s Branding Reveal
Oh boy! This was an amazing project to work on. Nell has such a great story and a killer personality. Designing this brand with her was a total joy and I wish her a ton of success. We wanted a sort of minimalistic look but still allow her personality to shine through and as she says, We "nelled-it!" Take a look at the process. Of course, like all projects, we started off in Pinterest and this … [Read More...] about Nell’s Branding Reveal