fbpx Top
GET STARTED BY BOOKING A FREE CALL

Characteristics of a Subject Matter Expert

If you want to be an SME, subject matter expert, then you need to know what being an SME means. An SME knows a lot about one topic in one niche. They know their topic inside out. They probably dream about it, talk about it all the time, and anytime anyone has a question about it, they answer them. So, what are the characteristics of an SME?

* They Know Who They Are – Most SMEs are very sure of themselves and they know their own mind. They know what they’ve learned, and have seen and memorized the data. Plus they keep studying the data to get to know more, but they always maintain their core personality and who they are.

* They Push Through Their Comfort Zones – A true SME is not afraid to get in front of people and talk about their area of expertise. They might get nervous, but they know that pushing through comfort zones is the way to get to their destination.

* They Know Their Audience – SMEs always keep studying their audience, including their subject. The reason is that often topics and niches change with the audience. For example, the way corporations market to their audience has changed dramatically as the audience has become more digitally aware.

* They Are Committed – Nothing can change their goal; even the brightest of the brightest shiny objects won’t detract them from learning as much as they can about their subject. They know what they want and are committed to it for life.

* They Are Passionate – They really love their niche. They love the people who love their niche. They feel real joy whenever they’re learning about the topic and subject because it’s what they really want to do, and nothing can make them want something else.

* They Help Others Freely – They are not selfish with the information that they know. They help others with advice and information freely. They answer questions on social media, in blog posts, and in other published works, and they love to answer questions and talk about their topic with them.

* They Stay within Their Niche – They do not accidentally or on purpose move away from their niche if it’s not dying. They know how to stick right within their topic and aren’t distracted away from anything, because they love it.

* They Know the Language of Their Niche – An SME knows all the jargon used within their niche, but they also know when (and when not) to use it. They know the inside language as well as the right language to use for each audience when talking about their niche.

Subject matter experts have taken the time to really get to know their topic. They dig deeper than most people when it comes to the topic. They write about it. They discuss it. They even create new information within the niche.

Is It Time To Re-Brand Your Business?

Find Out Now

Download the free report.

You have Successfully Subscribed!

Don't Be Shy.

Not only was christine SUPER responsive via email (which is CRUCIAL to me!) but she was patient, made sense of...

Jessica English

Christine Capone Creative, LLC
5.0
2018-03-12T16:27:22-04:00

Jessica English

Not only was christine SUPER responsive via email (which is CRUCIAL to me!) but she was patient, made sense of my vision through my NONSENSE rambling and created something 1000% better than what i envisioned. I'm so happy! I definitely would recommend her work.

She is very open and honest and makes it easy to communicate with her and relay your vision, She totally...

Melissa Weinberg

Christine Capone Creative, LLC
5.0
2015-03-11T13:13:37-04:00

Melissa Weinberg

She is very open and honest and makes it easy to communicate with her and relay your vision, She totally gets it and goes above and beyond to make sure you are 100% satisfied.

Christine was great to work with! We worked together and swapped ideas back and forth. My project was finished with...

Peg Fitzpatrick

Christine Capone Creative, LLC
2018-01-19T12:52:25-04:00

Peg Fitzpatrick

Christine was great to work with! We worked together and swapped ideas back and forth. My project was finished with lightning speed and she overdelivered with assets which was much appreciated. I'd highly recommend Christine and will definitely work with her again. Very professional work! Peg Fitzpatrick

Her ideas were so inspiring and her ease of access was incredible. She allowed me to be very hands on...

Toni Thomas

Christine Capone Creative, LLC
5.0
2018-01-11T21:19:21-04:00

Toni Thomas

Her ideas were so inspiring and her ease of access was incredible. She allowed me to be very hands on with the look of my new website while guiding me in a direction for a clean well designed site.

Thank you for your time and creative energy! I could not have gotten here without you!!! I'm so overjoyed with...

Nicole Rymer

Christine Capone Creative, LLC
2017-04-29T19:02:44-04:00

Nicole Rymer

Thank you for your time and creative energy! I could not have gotten here without you!!! I'm so overjoyed with the results!!!! The cards, the site, the logos and the vision you helped me fine tune to get exactly what I wanted! You're patience was so appreciated as this was a labor of love!! Thank you! Can't wait for the next project!
5
3

As a Thank you for visiting..

Download the free Report that will help deterimine if your business is due for a brand overhaul.

• Why rebranding can revive your business

• How to plan a successful rebrand 

• How to avoid a rebrand FAIL. 

You have Successfully Subscribed!