Eight Ways to Provide Value to Members

Getting people to join your membership is only half the battle. Getting them to stay is the other half. The best way to do that is to offer exceptional value to them once they join. Some of the value you explained to them on your sales page where you mentioned the benefits, but some should be left as a surprise for after they’ve joined. Remember, the key to member retention is to under promise and over deliver.
1. Offer a Knowledge Base – A searchable knowledge base is an excellent way to provide value to your members. You can add to it over time, as questions are asked via email and on forums and in group message boards. Being able to have answers at their fingertips will keep them coming back.
2. Host Free Educational Videos – Within the knowledge base it will help if some of the more complex information is provided in video form. When you show people how to do something in this manner, they will want to come back and will therefore keep their memberships active. This is especially true if your videos are produced in as close to a professional manner as practical.
3. Host a Members Only Directory – People like doing business with other members, so if you can provide a members only directory that lists people’s websites, specialties, and offers, they will enjoy that benefit immensely.
4. Have Members Only Offers – When you have a membership, pushing out a new product to them first, with a huge discount, is another great members only offer that you can do on a regular basis. Not only that – it’s a great way to test out your new products.
5. Monthly Group Calls – It’s not hard to use a system like Free Conference Call to conduct a live call once a month or even more if you want. It’s amazing how something as simple as spending an hour on a phone call once a month will help with member retention.
Link to Free Conference Call – https://www.freeconferencecall.com/
6. Offer Specialty Groups – If you have a larger membership, breaking it down into specialty groups will help people stick around longer too, because they will feel catered to. You want each member of your group to feel special. A good idea is to have small, five-people “mastermind” groups, complete with weekly call and a special forum.
7. Host Members Only Events – Another great way to provide value to your members is to have members only events such as in-person events, meet-ups, and webinars. You can also use these to allow each member to invite one new person to help expand membership.
8. Offer Member JV Opportunities – People love working together with like-minded people. Provide them new ways to join together to make new offers, do new things, work together in ways they may not have thought about.
You can be assured that your members will be happy with their membership if you give them just a bit more than what they thought they would get. Fortunately, you’ll be able to actually interact with and ask your members via the message boards or other groups you form. So, it’ll be easy to give them more than they thought they were getting.