Most small businesses aren’t going to be able to outsell the giants of the world, such as Amazon or Apple. However, this doesn’t mean they have to lose their business in the process. There are plenty of strategies small businesses can implement into their day-to-day operations to compete and win against some of the world’s largest corporations. Here are four proven ways you can achieve this goal.
Quality Over Quantity
Although large corporations certainly have the machine power to churn out a plethora of products per day, they certainly can’t stop to make sure each product is correctly made. This is why so many of these large corporations tend to offer generous return policies because they know quality assurance isn’t always the best. In your case, you can stop and inspect every product you produce. This is also an excellent way to grow a reputation for high-quality items. Putting extra attention to each product you make allows customers to feel more confident about shopping with you in the future. Spending time on quality assurance makes it so that you have more predictable results with products, which people like. This, of course, leads to repeat clients as well as referrals.
Personalization
A great way to compete against some of the larger competitors in your industry is to personalize your product or service. Customers want to feel valued, and there’s no better way to showcase this than through personalization. This can be accomplished through a handwritten letter, a personal thank you email, or offering discounts for being consistent customers to your business.
Customer Support
One of the most common complaints made by customers is that they can’t get in touch with a real person. This issue tends to only be seen within larger companies. With so many customers on their books, it’s often difficult and even possible in some cases to properly help every person. You, as a small business, do not have this problem just yet. Now, this doesn’t mean you have to sit at your desk, calling every single client. Technology can be utilized in this instance to reach all of your customers in an instant. Since 90 percent of text messages are read within three minutes of being received, texting can be an effective way of communicating with customers quickly.
Niche Down
Many of the larger companies in the world tend to focus on a variety of products and services; it’s simply easier for them. However, you, as a small business, are able to focus on a niche market within your community or state. This provides you with a slice of the pie that the bigger competitors simply can’t tap into. Because you are so small, you can get more up close and personal with customers and interact with them to get insights on how you can better your business.
Through implementing the four tips listed above, your small business can begin pushing back against the titans of the industry. Remember, this isn’t about beating them but making sure that you’re still in the game.
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