Innovations in technology have made it much more possible for the average person to go into business for themselves. Although the opportunities are certainly there, they, however, do not guarantee success. Currently, the market is extremely dominated by the likes of Amazon and other online retailers. However, this doesn’t mean that you simply should quit. The following list entails some of the ways a small business can compete in the e-commerce landscape.
There is no doubt that if you want to make it in the e-commerce industry, you need to stand out from the crowd. According to MX, Amazon controls over half of the e-commerce market in the U.S. This might sound like a simple solution for an enormous challenge. Still, with the proper strategy and effective execution, you can creep into the mainstream with some ease. Some of the best startups are the ones that go into niche markets and fix a common problem. You only have to look at companies such as Dollar Shave Club, which found huge success in the razor sector. Understanding how much people spent on razors, they went out and found a solution to this issue within a niche market.
If there is one thing you have over the big guys, it is your ability to add a personal touch to your customer experience. Large companies, such as Amazon, cannot stop and add a thank you note to their packages or draw a big heart to show how much they love their customers. If there is one area in which you should be able to excel, it’s definitely customer experience.
Although having a great social media presence and a detailed marketing strategy can certainly help your company grow, one of the most important things that business leaders tend to ignore is SEO. SEO stands for search engine optimization. And according to Blog Tyrant, these are the keywords that will help you rank better on search engines such as Google. It is essential that you research the best keywords to use for your particular industry as a means to get as close to being on the first page as possible. After all, most people don’t look past the first and second pages of search results.
Although it might seem like a pipe dream to succeed in the digital world when giants such as Amazon are your competition, there is still hope for small businesses wanting a piece of the pie. It is highly recommended to adhere to the list above to make sure that all your boxes are checked before opening for business.
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