Employees are the lifeblood of any business. Without them, the day to day aspects of a company cannot function and often will fail. Just ask the many businesses who are currently struggling to hire and retain employees and are suffering for it. What should you be doing to make sure your business doesn’t join their ranks, and instead is able to attract better employees?

Learn How to Identify Quality Candidates

If you want to attract better employees to your company, you must first understand what a quality candidate looks like. The specifics in that regard will depend on the job you’re trying to fill, so determine what specific qualifications your job actually requires and look for those. You might find using pre-employment questionnaires to be helpful in identifying candidates with other ideal qualities. Be careful to not ask for more experience than is actually necessary to fill the position, however, and scare away many qualified candidates.

Be a Better Manager

Do you have any idea what your employees really think about working for you? If you don’t, you might want to start finding out. Everyone talks about what it’s like to work for someone. If you aren’t the sort of manager that they have good things to say about, you’re never going to attract the type of employee that you need for your company. So how do you connect with them and show them your best? A Gemba walk helps you better connect with employees doing the work on the ground. Be open to feedback and receptive to the idea that there are things that you can do to be better. Then make a plan to improve and act on it.

Offer Compensation That Matters

At the end of the day, people go to work for one primary reason: income. Sure, there may be other reasons thrown in there, but if you really want to attract better employees and retain the best ones you have now, offering compensation that actually matters is a must. Offering a wage that allows your employees to live in the area comfortably is a sure way to make you an attractive employer to work for. Throwing in benefits like health, dental, and vision insurance, 401(k) matching, profit sharing, and short and long-term disability insurance will help to attract high-end employees.

There’s no question that your business needs workers in order to function. You don’t just need employees, though. You need quality employees who are going to get the job done! This kind of worker isn’t going to just fall in your lap, so if you want to attract them to your business, you need to take steps to be the business they’d put on their list of places they want to work for.

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