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How to Market Yourself for Success as a Home-Based Business

As a mother, it’s easy for your life to revolve around your kids. While this isn’t a bad thing, it’s important to make sure that you still have a sense of who you are as a person. A great way to cultivate that spirit is through starting your own hobbies or businesses. Nowadays, it’s pretty common for a woman to start a home-based business and take care of children at the same time. If this idea intrigues you, consider these four steps to get started.

Identify Your Target Market and Communicate

First, you’ll want to define your target market. Many times, people start businesses and promote to everyone they know. This isn’t a wise idea. Not everyone will want what you have to offer. Plus, you don’t want to inundate family members and friends with your latest business endeavor. If you decide that you want to sell candles, determine who you want to sell those candles to. Find out where they hang out and target your marketing towards them.

Reference: Business Know How

Develop a System for Follow-ups and Reviews

As you begin to develop a consumer base, keep in touch with them through email marketing, text messages, and social media. Most of your business will come from repeat customers. Additionally, find ways to follow up and ask for reviews. In this digital world, many people look at reviews before they buy anything. Reviews also provide a source of social validation for your company.

Reference: HubSpot  

The PPC Machine

Use Your Social Networking Skills

Use social networking skills to your advantage. If you don’t have a gift with social media, it’s something you can learn. As the owner of a home-based business, you’ll be more effective if you utilize resources like social media to promote your company and develop connections. Building a business by working your social relationships is one of the most strategic moves you can make. Additionally, develop a website so that you can redirect your followers to a site you actually own.

Reference: doTERRA

Focus on a Single Product or Service

When you’re starting out in a business, it may be tempting to focus on multiple products at once. Don’t make this mistake. It’s best to focus and cultivate a following based on one product. When you’re able to focus on one thing, you won’t spread yourself thin. You’ll also become the authority in that niche which will help you be even more effective than you would be if you were selling multiple products at once.

Capone Creative, LLC is a full service, in-house web and graphics design studio that specializes in providing creative clients a brand & website that expresses their business to the world in a memorable way.

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Don't Be Shy.

Not only was christine SUPER responsive via email (which is CRUCIAL to me!) but she was patient, made sense of...

Jessica English

Christine Capone Creative, LLC
5.0
2018-03-12T16:27:22-04:00

Jessica English

Not only was christine SUPER responsive via email (which is CRUCIAL to me!) but she was patient, made sense of my vision through my NONSENSE rambling and created something 1000% better than what i envisioned. I'm so happy! I definitely would recommend her work.

She is very open and honest and makes it easy to communicate with her and relay your vision, She totally...

Melissa Weinberg

Christine Capone Creative, LLC
5.0
2015-03-11T13:13:37-04:00

Melissa Weinberg

She is very open and honest and makes it easy to communicate with her and relay your vision, She totally gets it and goes above and beyond to make sure you are 100% satisfied.

Christine was great to work with! We worked together and swapped ideas back and forth. My project was finished with...

Peg Fitzpatrick

Christine Capone Creative, LLC
2018-01-19T12:52:25-04:00

Peg Fitzpatrick

Christine was great to work with! We worked together and swapped ideas back and forth. My project was finished with lightning speed and she overdelivered with assets which was much appreciated. I'd highly recommend Christine and will definitely work with her again. Very professional work! Peg Fitzpatrick

Her ideas were so inspiring and her ease of access was incredible. She allowed me to be very hands on...

Toni Thomas

Christine Capone Creative, LLC
5.0
2018-01-11T21:19:21-04:00

Toni Thomas

Her ideas were so inspiring and her ease of access was incredible. She allowed me to be very hands on with the look of my new website while guiding me in a direction for a clean well designed site.

Thank you for your time and creative energy! I could not have gotten here without you!!! I'm so overjoyed with...

Nicole Rymer

Christine Capone Creative, LLC
2017-04-29T19:02:44-04:00

Nicole Rymer

Thank you for your time and creative energy! I could not have gotten here without you!!! I'm so overjoyed with the results!!!! The cards, the site, the logos and the vision you helped me fine tune to get exactly what I wanted! You're patience was so appreciated as this was a labor of love!! Thank you! Can't wait for the next project!
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