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The Right Way to Guest Blog

Guest blogging the right way is important, because doing it wrong can cost you. It can cost you viewers, respect, and Google love. The wrong way is to post a generic post, with generic links, to generic blogs without any thought to your goals or audience. The right way to guest blog is to do all of the following.

* Know Your Goal in Advance – Your blog post should bring them to a specific page – not your home page. Have a plan in place to capitalize on the blog post by sending viewers of the blog to a very special and specific page.

* Provide a Special Giveaway – Don’t just contribute a blog post; contribute a special giveaway that is targeted to the specific blog audience you’re writing the guest blog post for. This will not only appeal to the blog audience, but also the owner of the blog, because they’ll like being able to give away something special.

* Name Drop – Successful blog posts use name dropping when relevant. For example if your blog post has something to do with creating email membership sites, mentioning Jimmy D. Brown might bring him, and his audience, to your blog.

* Create Follow-Up Content – Once you write and publish a guest blog post, you want to write follow-up posts about similar content on your own blog. It will help to relate the new content to the guest post too.

* Treat Guest Posting as a Long-Term Strategy – Don’t work for the immediate results but rather the long-term results that guest blogging can provide today, and tomorrow. A properly done guest post can pay off years down the road if you play your cards right.

* Ensure that a Guest Post Boosts Your Credibility – When writing a guest post you want to ensure that it makes you look good, and that it makes the blogger for whom you’re posting look good. The point of a blog post is to give you the appearance of authority, knowledge, and someone in the know.

* Link to Your Guest Blog Posts – Within other content that you write on your own website and blog, be sure to link back to that blog post from time to time. It will make the blog owner happy and it makes the search engines happy too.

* Answer Comments – For at least the first couple of months (if not forever), answer the comments that appear on the blog post. You can also use these questions as fodder for new blog posts, in which case you can answer the blog post with a link to your new blog that answers their question.

If you do these things, you’ll not only make each guest blog post pay off for you, but also for the bloggers you guest post for. You’ll soon be sought out as an expert in your niche and perhaps even command pay for guest posts because your posts do so well in terms of numbers and return on investment.

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Don't Be Shy.

Not only was christine SUPER responsive via email (which is CRUCIAL to me!) but she was patient, made sense of...

Jessica English

Christine Capone Creative, LLC
5.0
2018-03-12T16:27:22-04:00

Jessica English

Not only was christine SUPER responsive via email (which is CRUCIAL to me!) but she was patient, made sense of my vision through my NONSENSE rambling and created something 1000% better than what i envisioned. I'm so happy! I definitely would recommend her work.

She is very open and honest and makes it easy to communicate with her and relay your vision, She totally...

Melissa Weinberg

Christine Capone Creative, LLC
5.0
2015-03-11T13:13:37-04:00

Melissa Weinberg

She is very open and honest and makes it easy to communicate with her and relay your vision, She totally gets it and goes above and beyond to make sure you are 100% satisfied.

Christine was great to work with! We worked together and swapped ideas back and forth. My project was finished with...

Peg Fitzpatrick

Christine Capone Creative, LLC
2018-01-19T12:52:25-04:00

Peg Fitzpatrick

Christine was great to work with! We worked together and swapped ideas back and forth. My project was finished with lightning speed and she overdelivered with assets which was much appreciated. I'd highly recommend Christine and will definitely work with her again. Very professional work! Peg Fitzpatrick

Her ideas were so inspiring and her ease of access was incredible. She allowed me to be very hands on...

Toni Thomas

Christine Capone Creative, LLC
5.0
2018-01-11T21:19:21-04:00

Toni Thomas

Her ideas were so inspiring and her ease of access was incredible. She allowed me to be very hands on with the look of my new website while guiding me in a direction for a clean well designed site.

Thank you for your time and creative energy! I could not have gotten here without you!!! I'm so overjoyed with...

Nicole Rymer

Christine Capone Creative, LLC
2017-04-29T19:02:44-04:00

Nicole Rymer

Thank you for your time and creative energy! I could not have gotten here without you!!! I'm so overjoyed with the results!!!! The cards, the site, the logos and the vision you helped me fine tune to get exactly what I wanted! You're patience was so appreciated as this was a labor of love!! Thank you! Can't wait for the next project!
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