When you started a business, one of your many goals was to have regulars, people whom you can always depend on to stop by, buy a thing or two and exchange some nice words with you. However, while your business might be performing steadily, you may still be yearning for those familiar folks that let
Most small businesses aren't going to be able to outsell the giants of the world, such as Amazon or Apple. However, this doesn't mean they have to lose their business in the process. There are plenty of strategies small businesses can implement into their day-to-day operations to compete and win
Building a healthy work-life balance can feel impossible. Many workers are constantly connected via smartphones and other electronics and feel they can't break away from the stream of work coming their way. However, there are points at which you have to put up a work-life barrier, both to protect
Whether you’re looking for a job in marketing or you have a business yourself, marketing is a skill that you should always have under your belt. Not only can having this skill help you pass on your expertise, but you can also market yourself. However, the latter is much easier said than done. Keep
Unfortunately, the liability that you will face as a business can add up to serious costs for your business if you are not protected. This is why your business will need a variety of insurance coverages in order to guard your bottom line. Here are three different insurances that your business may
Starting a business is tough—am I right? But when you have to overcome as many obstacles as women often do, it can be even more difficult. Thankfully, times have changed, and there are now ample opportunities for women to create successful, fulfilling businesses that will give them the chance to
The brand of a business has to do with how the public sees it. For a familiar brand, you only need to see its name or symbol to make a decision about buying its products. Customers gravitate toward the brands they trust. You may associate branding with large companies that have familiar logos.
Social media is a ubiquitous tool that has become part of our daily routine. It's one of the many ways we communicate in our society. Whether we realize it or not, we often develop biases or assumptions based on what others post publicly on their social media accounts. Employers large and small