The brand of a business has to do with how the public sees it. For a familiar brand, you only need to see its name or symbol to make a decision about buying its products. Customers gravitate toward the brands they trust. You may associate branding with large companies that have familiar logos.
Traditional brick and mortar stores are certainly feeling the impact of online sales. For such a store, it is imperative that you appeal to walk-in traffic. Thankfully, there are a host of ideas that can be useful in this regard, and many are even low to no cost. Your Business Looks Ugly The first
Within the past few years, the number of people leaving the workforce and going into business for themselves has skyrocketed. Many attribute this to a sudden availability of technology and capital; others blame the economic downturn as the main reason for it. Whichever your reason is the journey is
There was a time when dentists did not have to think much about marketing. You probably started in a practice that already had a client base that was built up over time. You may have a number of loyal patients, but you also need to keep growing your practice. The advent of online marketing has made
From small businesses to major big-name corporations, everybody sometimes feels that they need to rebrand. Rebranding is a costly and involved process, but the results can be well worth it. Here are five success stories where brands made changes and officially turned themselves
Branding forever remains a critical aspect of business marketing. A brand defines a company on many levels. Similarly, every facet of a business's presence and operations contribute to brand image. Everyone from small business owners to managers of top companies should look at different ways to
A lot of startups fall apart before they reach the milestones that would have helped them transition into large and reputable companies. Most of the time, failure is not because a business idea is bad; instead, the issue is with execution. The vision of the entrepreneur goes a long way
Women can do anything. Gone are the days when women were expected to stay home, work for men or even own "female-oriented” businesses. Today more than ever, women are emerging as entrepreneurs in a variety of industries, including some of the following. Accounting Accounting was once a