When you are an entrepreneur, every part of your personal life can reflect on your business, for better or for worse. Your vehicle is one of those things that can make an impression, and the better you align it with your brand, the more it will do to help your business. Taking care of your car will have positive impacts on its longevity and the general impression you make as a businessperson.
Identifying Your Brand
Before you can even begin to align your personal vehicle with your brand, you have to know what your brand even is. Figuring out your brand is an important part of running your business from marketing to everyday tasks and even to your personal image. To figure out your brand, think about the values that you and your company hold. Then pin down your target market to understand better who you are trying to appeal to. Those two bits of knowledge will go a long way towards helping you understand your brand. You want to create a clear and consistent image that will represent your brand in every situation from business interactions to your personal life.
Considering Make and Model
The actual make and model of your vehicle can say a lot about you as a person and reflect positively or negatively on your business. For example, if your brand focuses on the importance of lessening your carbon footprint, driving a giant SUV with really poor gas mileage will seem hypocritical. Driving a hybrid or electric car, or even a small vehicle with good gas economy will align better with your brand and make a better impression. You want your car to support your brand image, so you should choose a make and model that makes sense for your brand and your target market.
Even the color of your car can affect how people perceive you and your business as a whole. Different colors actually can provoke an emotional response in the people who see them. Colors like blue can be calming and peaceful while bright yellow brings up feelings of happiness and energy. Red can promote an image of power, but for some people, it often also provokes ideas of anger and frustration. There’s no right or wrong color to choose, but you want to make sure that your vehicle color aligns with your brand image. Think about the kinds of feelings you want to evoke in potential clients and go with a color that helps support that idea.
The Condition of Your Car
One of the most important factors to keep in mind is the actual condition of your car. Whether or not their judgments are accurate, having a beat-up or poorly maintained car can affect the way people think about you as a person and your business. The better care you take of your car, the easier it will be for potential clients to trust you and the business you have worked so hard to build. Regular washing, maintenance, and general care for your car will greatly improve the impression it makes on the people around you. A ceramic coat makes cleaning your car easier and helps keep your paint looking beautiful. Going the extra mile to take care of your vehicle is a great choice that will only bring benefits for you and your business.
Your Car’s Sound
It may seem like a small thing, but the way your car sounds will make a big impression on the people who hear it around town. Loud cars may be appreciated in some circles, but they are often disliked by the general public. Making sure that your car sounds good and isn’t too loud or disruptive can help to support your brand and make you seem more respectful and caring. Depending on the business you are in, and your brand, the expectations for how your car should sound may vary.
Maintain the Interior
If you often drive clients around in your car, then it is important that the interior look at least as good as the exterior. Taking the time to maintain the interior of your car will help you to make a better impression and ensure that your clients are never caught off guard by a messy or beat-up interior. Taking time to dust, clean your windows, vacuum, and care for your upholstery will make a big difference. It is even a good idea to get your car detailed from time to time so it can look as good as new for as long as possible.
Take Care of Regular Maintenance
One way that your car can affect your brand image that you may not have considered is that car trouble can make you late or make you seem undependable. Making sure that you are always on top of your car maintenance will help you to avoid that problem and improve your dependability. In addition to regular oil changes, you should be sure to have your tires rotated on schedule and always stay on top of your registration. Falling behind on registration is against the law and can have consequences that will reflect very poorly on you and your business.
Use Your Car for Marketing
If you drive your car a lot and want it to align even more with your brand, you can use it as a marketing tool. Getting your car wrapped with your company logo is a great option that will allow you to advertise your company as you drive around town. Wrapping your car can be expensive upfront, but since it allows you to constantly use your vehicle to advertise, it is generally a worthwhile investment. Choose a tasteful design that you won’t mind looking at so you can get the most out of your vehicle while still enjoying its use.
Since you already know you will be driving your car regularly, it may as well help your business improve. Taking the time to choose and maintain a car so it aligns with your company values will go a long way towards making a positive impression on your community and your clientele. You don’t have to overthink it, but do take the time to make sure you take care of your car.
Need help figuring out your brand? Contact me so I can help you make a plan!