E-Commerce is a great business structure to get you earning money online remotely, and operating a business on your own. But if you have been operating an E-Commerce for a long time, you may have noticed something: It is much better to have repeat customers than it is to have one time buyers and constantly needing to attract new customers. But having customers come back to your e-commerce business time and time again is easier said than done, but there are things in your control you can do to earn repeat customers. Here is how.
Advertise to Customers
You should target a significant amount of your advertising budget on targeting people who have purchased from your e-commerce business before. Keeping your business at the forefront of their minds is key to getting customers to come back to your business in the future. Usually, in order to purchase from your e-commerce business, customers will give you their email address – making it very easy to send out regular email newsletters and discount offers to people who you know have interest in your business. This is much cheaper and more effective than trying to advertise to potential new customers, where the success rate of an advertisement will be much lower.
Start a Rewards Program
Rewards programs make repeat customers feel valued and special, which is a great way to make your customers feel. Rewards programs can increase customer loyalty and grow your sales. When customers earn a reward or discount through their frequent purchases, they are likely to return to your business to redeem their rewards, and often spend a little more too. Having a rewards program also gives you a competitive edge over other e-commerce businesses that do not have rewards programs, making customers more likely to purchase through you, since every purchase gets them closer to another discount or reward.
Have Responsive and Friendly Customer Service
Many e-commerce businesses do not allocate many resources towards their customer service department. This is a major problem when it comes to earning and keeping repeat customers. The more someone does business with you, the more likely they are at some point to have an issue that needs customer service resolution. Being able to provide friendly and helpful customer service in a timely manner communicates to your customers that you value them, their time, and their business. So make sure that your customer service is a high priority, it will make customers feel secure shopping with you again in the future.
Operating an e-commerce business is a challenging and rewarding endeavor. And keeping a successful e-commerce business operating involves earning repeat customers who help your business thrive. Give these ideas a try, and see how they help you develop repeat customers, and keep your business thriving.
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