One of the best ways to use a pay-per-click (PPC) campaign, especially when you’re first starting out, is to build your email list. An email list is an essential element in online marketing today. They say the money is in the list, and “they” aren’t making that up. If you have an active, responsive email list, you can essentially give yourself a raise whenever you want.
Find the Right Keywords
There are lots of ways to find keywords so that you can promote your email lists. But one way is still the best and that’s using Google’s Keyword Planner. You’ll have to create an account and sign in to use the tools available, but they are very worth it. Use this tool to help you discover keywords that are already working on your website by plugging in your URL, or by checking the competition level of other keyword ideas.
Determine What You’ll Offer
You want to offer something to your audience in exchange for their email address. It might be a free report, an excerpt from your book, or something else entirely – but it should be valuable only to your ideal audience and have a perceived value that is far above the free price tag you’ve attached to it.
Get Excitement Going
You can blog about your list-building efforts without being too advertorial. Just talk about how excited you are to get people on your list so that you can offer them even more exciting information and stuff to make their life easier. Solve their problems, and you’ll win their information.
Develop Your Squeeze Pages
When someone clicks through to get the free offer and sees your squeeze page, they should be ready to jump on board quickly. Focus on the headline and the benefits of joining your list and the freebie to your audience. The squeeze page should say it all. Avoid the temptation to offer other things to your lead via the squeeze page. Remember, once they’re on your list you can offer other things later. Keep it simple right now.
Link Everything Together
You want to provide as much social proof as you can. If you can, link together your squeeze page, your advertisements and more with social media and the great comments others are saying about your offerings. You can even use specialized technology that asks your signer to share that they just signed up with others on their social networks.
Provide Excellent Value
If you truly want people to sign up for your lists, and stay signed up, offer incredible value in exchange for their email address. Stick to what you say you’ll do for them and focus on the value you provide to them. They’ll brag and you’ll build your list even more.
You can build your list using PPC if you start out with the right attitude. Provide excellent value, and then stick by your word to provide the best content and updates and information that you can to your audience.